How Dungenez works

From data scattered across Shopify, Meta and Google Analytics to a straight answer over chat — here's the path, step by step.

1. You connect your accounts

You authorize access once, through each platform's standard OAuth flow. All access is read-only: Dungenez never writes to, modifies, or deletes anything in your store, campaigns, or accounts.

Shopify

Orders, products, customers and sales — the source of your business numbers.

Meta Ads

Facebook and Instagram Ads performance, plus organic Instagram metrics if you also connect your business account.

Google Analytics 4 and Search Console

Traffic, conversions and on-site behavior, plus organic search performance.

2. You talk to your analyst

Over Telegram, in plain language — no commands, no menus. Ask it what you'd ask a senior e-commerce manager: how sales are doing, why conversion dropped, which campaign is performing best. WhatsApp Business API is planned as the next channel.

Sample conversation

How are sales doing this week?

You sold $2,340,000 this week, 12% more than last week and above your 8-week average ($1,980,000). The jump came mostly from Thursday and Friday — likely from the Meta campaign you launched on Wednesday.

What about conversion rate? Feels like it dropped.

You're right: 1.8% this week vs. 2.3% last month. I checked with the Conversion specialist, and checkout is now taking 4.2 seconds to load on mobile — three times slower than a month ago. For stores in your category, every extra second of load time can cost up to 7% in conversion. Worth checking what changed in your checkout theme or apps this week.

How do I compare to other pet food stores?

Your conversion rate (1.8%) is below your industry benchmark (2.4%), but your average order value ($34,200) is 20% above it. In pet food, that usually means you're attracting the right customers but losing some along the way — the checkout issue above likely explains a good part of that gap.

3. The agent calls on specialists when it needs to

For questions that need to go deeper, the central agent consults a dedicated specialist, trained on research in its own discipline.

SEO

Organic ranking and search performance.

Ads

Efficiency and structure of paid campaigns.

Conversion

Friction on the site and at checkout.

CRM & Lifecycle

Retention, repeat purchase and customer communication.

Competitive intel

How you compare to other stores in your category.

Compared against your history and your industry

Once you have enough of your own history, Dungenez compares you against yourself. While you build that up, it uses industry benchmarks — so the answer always has a real reference point, not a number floating on its own.

Your data, isolated and encrypted

Every client's data is kept separate at the database level. Shopify, Meta and Google credentials are stored encrypted, never in plain text, and are only used on the server at the exact moment a query needs them.

Ready to try it?

Dungenez is early-stage, working with its first real client. If you want to be among the first to join, get in touch.

Request access